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Metrics and growth ideas that show up once customers exist.
Also explore Thinking Tools that make these words usable in decisions.How much it costs to win one paying customer.
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How much money a customer is worth over the whole relationship.
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Your subscription revenue scaled to a yearly number.
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The subscription revenue you can expect each month.
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Customers leaving - cancellations that drain growth.
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Your plan for how you'll reach and win customers.
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Can you serve 10x customers without the business breaking?
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What protects your business from being easily copied.
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The one number that best captures the value you deliver.
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The product gets better as more people use it.
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Often a vital few inputs drive most of the results - the famous 80/20.
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Outputs that come back as inputs - speeding growth or correcting course.
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Money or time already spent that you can't get back - don't let it boss the future.
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A bet where you can win big but your loss stays limited.
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