Napkin definition
CAC is the average cost to acquire one new customer.
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Like I'm 5™ is your default. Curious how an investor or beginner would put this?
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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Stands forCustomer Acquisition Cost
How much it costs to win one paying customer.
Hearing this as Like I'm 5™
CAC is the average cost to acquire one new customer.
Change the lens
Like I'm 5™ is your default. Curious how an investor or beginner would put this?
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Keep scrolling for Like I'm 5™
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